As we all know, in the trade show world, first impressions are everything. Better yet, when walking a show, the first glance is everything. If your booth does not stand out in a crowd, and people cannot tell what your business does simply by looking at your display, you’ve just made this whole exhibiting thing a lot harder on yourself.

In order to make your trade show booth stand out at your next show or conference, you should have a clean, professional looking display. Your trade show display’s overall appearance should be thought provoking and engaging, while clearly expressing who you are, what you do, and why your company is so freakin’ awesome.

Exhibiting gives you a unique opportunity to market within your own industry. This is why it’s so important to stay current, competitive, and creative. If you’re going for the full graphics display in your 10×10 or 10×20 booth, ask your graphic designer to create artwork that uses the same colors, logos, and fonts that are present on your website, business cards, or flyers. However, don’t simply replicate your website or business card. Think about your audience. What are you trying to say? Who are you trying to impact? Why are you trying to gain an audience? After all, the whole point is to show off, isn’t it?

Don’t forget: an engaging display = more interest. Now go get creative and earn that business!

Don’t have your own graphic designer? Check out the Design Services we offer from one of our impressive, incredible, amazing, fabulous, and fantastically creative in-house designers HERE.