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Trade shows are the lifeblood of B2B relationships in this country. While technology has made doing business more efficient, there will never be a replacement for F2F (Face-2-Face) relationships. Your relationships with clients and/or customers are of the utmost importance. Everyone knows presentation matters. However, the degree at which presentation matters to YOU will a …

  Trade shows are the best space to gain new leads and propel your business into the next tier. But trade shows aren’t free – exhibit booth space, flights, hotel, per diem, and so much more goes into getting your company in front of new eyes at the trade show. Use these free marketing tactics to boost the awareness of your brand without breaking the bank! Soci …

What’s a Pantone Color?Pantone colors are the “world-renowned authority on color and provider of color systems and leading technology for the selection and accurate communication of color across a variety of industries” (Pantone).Monitors and printers are calibrated differently and as a result, what you see on your monitor isn’t always a perfect representation of what’s actuall …

Trade shows can be expensive, stressful, and time consuming; so why do companies go in the first place? Trade shows, conventions, marketing events, and exhibitions, are often the best opportunity to generate a broader cliental and build business relationships. But it takes a little more than just showing up to really get the bang for your buck. Whether you are new to trade s …

When exhibiting at a trade show or public event, having beautiful and professionally done marketing materials is everything. Although vector art has a clean appearance and can be used on any size of media, photographs are often the best (or only) way to get your message across.Having enticing images can add a lot to a display, but sometimes, it can be hard to fin …