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Trade shows are the lifeblood of B2B relationships in this country. While technology has made doing business more efficient, there will never be a replacement for F2F (Face-2-Face) relationships. Your relationships with clients and/or customers are of the utmost importance. Everyone knows presentation matters. However, the degree at which presentation matters to YOU will a …

  Trade shows are the best space to gain new leads and propel your business into the next tier. But trade shows aren’t free – exhibit booth space, flights, hotel, per diem, and so much more goes into getting your company in front of new eyes at the trade show. Use these free marketing tactics to boost the awareness of your brand without breaking the bank! Soci …

Trade shows can be expensive, stressful, and time consuming; so why do companies go in the first place? Trade shows, conventions, marketing events, and exhibitions, are often the best opportunity to generate a broader cliental and build business relationships. But it takes a little more than just showing up to really get the bang for your buck. Whether you are new to trade s …

Although graphics play a huge and arguably most important role in the presentation of your company at a trade show, having items that engage the interests of people is key! The best way to do this is by having some sort of media incorporated into your presentation, because let’s face it, most of us are easily distracted by anything with a flashing screen.One of the easiest …

Now that the busy trade show season is upon us, we’re all starting to feel the pressure. It’s easy to feel a little stressed out when thinking about all the deadlines, travel arrangements, and expenses involved in exhibiting, whether it’s for 1 show or 100 shows this year.Here are the Top 3 Things to Avoid as a Trade Show Exhibitor: 1) Don’t Procrastinate! Waiting unt …