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What’s a Pantone Color?Pantone colors are the “world-renowned authority on color and provider of color systems and leading technology for the selection and accurate communication of color across a variety of industries” (Pantone).Monitors and printers are calibrated differently and as a result, what you see on your monitor isn’t always a perfect representation of what’s actuall …

Trade shows can be expensive, stressful, and time consuming; so why do companies go in the first place? Trade shows, conventions, marketing events, and exhibitions, are often the best opportunity to generate a broader cliental and build business relationships. But it takes a little more than just showing up to really get the bang for your buck. Whether you are new to trade s …

When exhibiting at a trade show or public event, having beautiful and professionally done marketing materials is everything. Although vector art has a clean appearance and can be used on any size of media, photographs are often the best (or only) way to get your message across.Having enticing images can add a lot to a display, but sometimes, it can be hard to fin …