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You’ve decided to go for it and set up a holiday pop up shop! There are many reasons why you may be considering a holiday pop up for your business. It’s a great way for online businesses to have a physical presence and interact with their customers. This temporary set up gives you a chance for some real-time engagement while having the added benefits of being able to test out n …

Trade shows are the lifeblood of B2B relationships in this country. While technology has made doing business more efficient, there will never be a replacement for F2F (Face-2-Face) relationships. Your relationships with clients and/or customers are of the utmost importance. Everyone knows presentation matters. However, the degree at which presentation matters to YOU will a …

You're at the show, the trade show booth looks great, the staff seems energetic and eager to shake up some new business, and here comes the traffic... what now?  Over the years I've learned that typically one or two members of the staff will be tied up with pre-booked meetings, while at least one person stands in front of the booth to engage new customers, rotating at time …

  Trade shows are the best space to gain new leads and propel your business into the next tier. But trade shows aren’t free – exhibit booth space, flights, hotel, per diem, and so much more goes into getting your company in front of new eyes at the trade show. Use these free marketing tactics to boost the awareness of your brand without breaking the bank! Soci …

Trade shows can be expensive, stressful, and time consuming; so why do companies go in the first place? Trade shows, conventions, marketing events, and exhibitions, are often the best opportunity to generate a broader cliental and build business relationships. But it takes a little more than just showing up to really get the bang for your buck. Whether you are new to trade s …